If you want to see why the GOP lost the Presidential election in 2012, go here and read Inside the Obama Cave.

Here’s the bad news for Republicans: the consultancy class, DC Republicans, and the party structure can’t even begin to think in these data driven terms.  At best, a scaled down model of the Obama 2012 model will be in place in 2016, while the Obama model of 2012 will be made obsolete by these same people creating something more powerful in 2016.  Meanwhile, huge amounts of GOP money will go into TV advertising.