A discussion of new techniques employed in 2012: Rutenberg learned that the president’s campaign team found it could advertise more effectively with its own data rather than the standard commercial television advertising approach based on demographic data such as age groupings. As a result, the Obama campaign told Rutenberg it bought ads on late-night programs such as “Jimmy Kimmel Live,” “Late Night with Jimmy Fallon,” ESPN, and even TV Land, a cable network featuring reruns of old TV programs. Their effort was to try to reach less political voters, who would be making up their minds about who to vote for, and whether to vote at all, closer to the election.”
“Among the tactics that helped the Obama campaign maximize its effectiveness was in-depth analysis of the TV viewing habits of people considered marginally likely to vote, according to Jim Rutenberg of The New York Times.
If you wondered why democrats oppose voter ID so ferociously, this tells you something. It’s not that they don’t have ID (that’s what they say so they can enjoy use of the civil rights statutes). But the real reason is that the unmotivated are more likely to have lost, misplaced or forgotten it when being roused to go to the polls.